Want to Be an Online Marketing Rock-Star? An Unusual Strategy That REALLY Works (No Bull)

By Ian Ross Hollander

Are you sick and tired of spinning your wheels when it comes to building your business? Do you shudder to actually add up what you've REALLY earned online... relative to how much time y you've spent to make it happen?

Here is a quick confession...

There was a point a number of years ago where I realized, in one weird and scary and self reflectively honest moment, that I was averaging about 1.10 an hour... and often working 10 or 12 hours a day to earn that stupendous salary.

And yet, because I always thought I was some slender discovery away from hitting it big.....I rationalized that it was okay.

Sound familiar?

The truth is, there are so many online marketing gurus, gimmicks and gadgets out there that finding something to believe in often feels like a lost cause.

There IS a better way.

And I'm going to briefly describe it for you below... and all that it requires is that you SHIFT your strategy from an ambiguous one, to a hyper focused approach, as below.

First, understand THIS: (because for most of you, it's true)

You know enough, right now... to make a full time living online, without needing to learn another new technique, or buy a new tool. Period.

You don't need to be a guru to be looked at as an "online marketing rockstar"

You simply need to find people who have a REAL need for marketing help, and know a lot LESS than you.

For example...

You don't need to be Lance Armstrong to teach your child how to ride a bike, right? It would sound silly to even use "not being a professional rider" as an excuse for not teaching your son or daughter how to pedal properly... simply because you know enough, exactly as you are, to be a bike riding rock star to your kids, right?

The same is true in your LOCAL community.

I'm not talking about starting a blog and trying to attract people from around the globe to follow you, friend you and listen to your advice. (the thing most "gurus" try to teach)

Instead, I'm talking about targeting local professionals who have a desperate need for a blog, or how to write and submit articles, or how to do keyword research, or set up a Facebook page or write a follow up sequence for their newsletter. THIS is the sort of stuff every REAL business needs... and this is the most glaring hole in the online marketing space.

For some odd reason...

The "powers that be" have convinced everyone that selling $2000 home study courses that regurgitate the same recycled information you can find online for FREE is the way to get rich online.

It's not.

Helping OTHER people succeed... and specifically, other people who are already IN business and making money, is the key. (because they need you, and don't look at all of this as a hobby or pipe dream)

I worked with someone a few weeks ago who is making almost $400 an hour teaching local doctors how to create a newsletter... and an email follow up and newsletter for their online practice. She's basically just writing a few messages, and slapping a little bit of code onto their blog or website and making it look a lot more complex than it is.

She bills each doctor an average for 7-10 hours of support. That's CRAZY money for doing something that just about everyone reading this can do with just a few hours of training. (or already know how to do right now)

Think differently. Act differently. Go after NEW clients and customers and your brand, business and bank account will thank you, I promise!

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Creating SEO Content The Easy Way

By Kevin Reifel

If you are just getting started in Alternative Marketing, either using in house staff or an outside agency, you may have been faced with a daunting warning. You are going to need to produce A LOT of content - on an ongoing basis, forever - to fuel the beast that is an ongoing Search Engine Optimization effort and a robust Social Media campaign.

As a leader who has to run a business, you may already be working 20 hours a day and have no talent for writing. To an SEO professional, that doesn't matter. The SEO pro probably told you that you should write a blog. (You probably should, but that's another matter.)

It should be obvious why you need timely supply of content for a Social Media campaign, but why do you need an ongoing SEO effort?
Search algorithms change Competitor behavior changes Search terms/phrases change as buzzwords, acronyms and tastes change Your goals will change - broader or different products, services or geographies Something isn't working

Even if you don't buy into the above, if you spend a bunch of money on SEO and then stop, your results will decline and you will eventually see the light.

The good news is that in the normal course of your employees running a business, they are creating a lot of content that can be used by your SEO folks.
Pictures Video Sales presentations Company/industry events Customer feedback Industry trade press Industry laws and regulations How to/best practices lists Company announcements, press releases

Your SEO people at first are not going to know what collateral material exists, or what elements are especially relevant for your business, but your rank and file employees do. If your business wants to rank highly in a search for "best Caterer Princeton NJ", before reinventing SEO content that speaks to your Princeton catering expertise, look around your company for pictures of recent projects or Princeton customer testimonials. Sales materials are particularly useful. If you are willing to say something to a prospective client in a meeting, by all means you should be saying it on your website and probably in your Social Media efforts.

Who Should Be Doing It?

Ideally, someone in your marketing department should be your point person on aggregating content. Again, you don't necessarily have to create anything new, you can repurpose the content that is naturally created in the course of running your business for your SEO and Social Media needs.

Now Create A Culture Around It

Once your marketing people get in the flow of thinking of how your business content can be used by your SEO and Social Media team, let the rest of the company know about it. You could even establish rewards for employees that supply content that eventually ends up on your website. Don't sit around and hope for positive customer testimonials, ask your employees to go out and get them.

Explain to employees what your goals are - marketing what you do well - and translate that to the web to drive better results.

S2R Solutions LLC