Want to Be an Online Marketing Rock-Star? An Unusual Strategy That REALLY Works (No Bull)

By Ian Ross Hollander

Are you sick and tired of spinning your wheels when it comes to building your business? Do you shudder to actually add up what you've REALLY earned online... relative to how much time y you've spent to make it happen?

Here is a quick confession...

There was a point a number of years ago where I realized, in one weird and scary and self reflectively honest moment, that I was averaging about 1.10 an hour... and often working 10 or 12 hours a day to earn that stupendous salary.

And yet, because I always thought I was some slender discovery away from hitting it big.....I rationalized that it was okay.

Sound familiar?

The truth is, there are so many online marketing gurus, gimmicks and gadgets out there that finding something to believe in often feels like a lost cause.

There IS a better way.

And I'm going to briefly describe it for you below... and all that it requires is that you SHIFT your strategy from an ambiguous one, to a hyper focused approach, as below.

First, understand THIS: (because for most of you, it's true)

You know enough, right now... to make a full time living online, without needing to learn another new technique, or buy a new tool. Period.

You don't need to be a guru to be looked at as an "online marketing rockstar"

You simply need to find people who have a REAL need for marketing help, and know a lot LESS than you.

For example...

You don't need to be Lance Armstrong to teach your child how to ride a bike, right? It would sound silly to even use "not being a professional rider" as an excuse for not teaching your son or daughter how to pedal properly... simply because you know enough, exactly as you are, to be a bike riding rock star to your kids, right?

The same is true in your LOCAL community.

I'm not talking about starting a blog and trying to attract people from around the globe to follow you, friend you and listen to your advice. (the thing most "gurus" try to teach)

Instead, I'm talking about targeting local professionals who have a desperate need for a blog, or how to write and submit articles, or how to do keyword research, or set up a Facebook page or write a follow up sequence for their newsletter. THIS is the sort of stuff every REAL business needs... and this is the most glaring hole in the online marketing space.

For some odd reason...

The "powers that be" have convinced everyone that selling $2000 home study courses that regurgitate the same recycled information you can find online for FREE is the way to get rich online.

It's not.

Helping OTHER people succeed... and specifically, other people who are already IN business and making money, is the key. (because they need you, and don't look at all of this as a hobby or pipe dream)

I worked with someone a few weeks ago who is making almost $400 an hour teaching local doctors how to create a newsletter... and an email follow up and newsletter for their online practice. She's basically just writing a few messages, and slapping a little bit of code onto their blog or website and making it look a lot more complex than it is.

She bills each doctor an average for 7-10 hours of support. That's CRAZY money for doing something that just about everyone reading this can do with just a few hours of training. (or already know how to do right now)

Think differently. Act differently. Go after NEW clients and customers and your brand, business and bank account will thank you, I promise!

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Creating SEO Content The Easy Way

By Kevin Reifel

If you are just getting started in Alternative Marketing, either using in house staff or an outside agency, you may have been faced with a daunting warning. You are going to need to produce A LOT of content - on an ongoing basis, forever - to fuel the beast that is an ongoing Search Engine Optimization effort and a robust Social Media campaign.

As a leader who has to run a business, you may already be working 20 hours a day and have no talent for writing. To an SEO professional, that doesn't matter. The SEO pro probably told you that you should write a blog. (You probably should, but that's another matter.)

It should be obvious why you need timely supply of content for a Social Media campaign, but why do you need an ongoing SEO effort?
Search algorithms change Competitor behavior changes Search terms/phrases change as buzzwords, acronyms and tastes change Your goals will change - broader or different products, services or geographies Something isn't working

Even if you don't buy into the above, if you spend a bunch of money on SEO and then stop, your results will decline and you will eventually see the light.

The good news is that in the normal course of your employees running a business, they are creating a lot of content that can be used by your SEO folks.
Pictures Video Sales presentations Company/industry events Customer feedback Industry trade press Industry laws and regulations How to/best practices lists Company announcements, press releases

Your SEO people at first are not going to know what collateral material exists, or what elements are especially relevant for your business, but your rank and file employees do. If your business wants to rank highly in a search for "best Caterer Princeton NJ", before reinventing SEO content that speaks to your Princeton catering expertise, look around your company for pictures of recent projects or Princeton customer testimonials. Sales materials are particularly useful. If you are willing to say something to a prospective client in a meeting, by all means you should be saying it on your website and probably in your Social Media efforts.

Who Should Be Doing It?

Ideally, someone in your marketing department should be your point person on aggregating content. Again, you don't necessarily have to create anything new, you can repurpose the content that is naturally created in the course of running your business for your SEO and Social Media needs.

Now Create A Culture Around It

Once your marketing people get in the flow of thinking of how your business content can be used by your SEO and Social Media team, let the rest of the company know about it. You could even establish rewards for employees that supply content that eventually ends up on your website. Don't sit around and hope for positive customer testimonials, ask your employees to go out and get them.

Explain to employees what your goals are - marketing what you do well - and translate that to the web to drive better results.

S2R Solutions LLC

Most Important Ranking Factors for Google Places Local Search Marketing

By Sean P Fullerton

Well the answer is simple (and obvious)...Google!

There are however many factors that we know about which help influence Google's decision...

Places page 100% complete:

This may seem a pretty obvious factor and it is, but it is one that we all too often see over-looked. Each area of your Google Places page should be completed in full to provide the user with as much information as possible. This helps the CTR (click through rate) and also shows Google that you have put a bit of effort into it.

Take the time to get ten professional pictures of your business premises or staff (Google will do this for you if you live in the UK!) and if you don't have any videos you can use Animoto or similar online tools to quickly create a few short vids.

Keywords in Title/Description:

Where possible include your targeted keywords in the title (only if it's your real business name) and in the description (careful not to over use keywords or be spammy). Also take care to choose business categories that are both best associated with your business and your chosen targeted keywords.

Photos and Videos Geotagged:

Upload your photos to Panoramio and/or Flickr and tag their locations to correspond with your Google Places page.

Quantity (Quality) of NAP Citations

The amount of citations and the quality of these citations is still a huge ranking factor. Citations from other local authority sites have more weight than citations on irrelevant sites. NAP consistency is also a very important factor.

It is essential that the business name, address and phone number are identical in each citation and on the business website and Google Places page.

Number of reviews:

This has been a source of many debate but in my experience, having over 5 reviews has a positive effect on your Google Places ranking. It not only helps the ranking but obviously improves CTR if you can have positive reviews from past clients.

Proximity to city centre:

The distance your business address is to the city centre or the "centroid" is also a ranking factor. The closer the better. If your business is located far outside the city that you are trying to rank for, it might be a good idea to get a PO Box or other address somewhere near the city centre.

If you have a website which is linked to your Google Places page there are a few other factors which can help your ranking:

Business address crawlable on site:

The business address must be crawlable (i.e. in text or html format) in the footer of every page of your site. This helps Google identify your site's location.

Geositemap uploaded:

Upload a geositemap kml to your website's root folder and submit it to Google's webmaster tools. This also helps Google identify your location and helps link your website to your Google Places page.

Another popular method of building location trust with Google is marking up your site with microformats to inform Google of your business' physical location. Check out schema.org to learn more about this.

Organic ranking of site:

The natural or organic ranking of your website is another huge ranking factor if linked or merged properly with your Google Places page. If your site's main page ranks well, your associated Google Places page will rank well!

There are many other factors that Google takes into account but if you have most or all of these ticked off you're well on your way to dominating your local search results.

For a free consultation on how we can help you dominate your local search market contact us today.

Local SEO Ireland specialise in helping small to medium sized local businesses maximise their online presence. We use a wide range of local search marketing and SEO techniques with the main aim of generating more leads for our clients.

2 Easy Ways to Make $75,000 Online THIS Year (100% Online)

By Ian Ross Hollander

How would your life be different if you could earn what you are TRULY worth from working from home.....or from wherever in the world you wanted?

What if you could finally stop chasing the next, best, latest or greatest thing and could settle into a consistent, reliable and rewarding business you could grow around your own skills?

What if you could truly contribute to your local community, and create genuine value for people and professionals who truly appreciated your expertise?

The truth is... you CAN. (and the good news is, you can start whenever you are ready)

With that in mind, I want to share 2 very simple strategies you can use to grow your business to heights you probably DON'T believe are possible right now, using very simple marketing methods that work in just about every niche under the sun. Curious to know more? Continue reading as we take a closer look below:

Filed Under: The Builders Blueprint

I truly believe that this is the easiest way to create real value online and all you need to make it work is a good local domain name, a nice looking blog, a little bit of unique content and an interested audience. The truth is, you can PROACTIVELY build simple websites and blogs in your local community that have real perceived value and sell them, as is, to professional people who need a cost effective, turn key web solution. Believe it or not, $500-$997 is a VERY attractive price point for most existing businesses, and you can build the sort of site that will command that sort of entry level investment in under 72 hours. (I can do it in under a day)

Filed Under: The Business Blueprint

Very simply, you take the idea above, and offer BACK end offers, incentives, s and additional services to add profit (and user value) to the sites you sell. For example? Content creation, SEO, blog building, newsletter creation, social media marketing, web hosting, coaching and consulting.....you NAME it, you can offer it. The truth is, you can quickly and easily turn a $497 web site sale into a $2000 transaction, simply by offering a $120 a month SEO offer. (which is SUPER inexpensive, and well below the going industry rate as well....and offer TREMENDOUS value to your clients and customers as a result)

When you combine a sale, with a simple service offer follow up, as outlined above.....getting to $75K (or a lot more) is not difficult to do, and only requires 5-7 new clients a month, even if you are selling low end sites and services.

The best part? This works amazingly well as a supplemental source of income for teachers, trainers, coaches and consultants as well!

How so?

Even if you don't want to necessarily be an online marketing "guru" (which the above process will certainly facilitate, especially in your local community) you can help OTHER people in your niche of choice build a profitable web business in their own area of expertise using the above approach. For example - if you are a yoga teacher, and teaching other students who also want to "teach", you can use the principles above to offer valuable MARKETING tips and techniques for folks who will need to sell themselves, once certified.

There are so many easy and ETHICAL ways to build a brand new business from scratch, make a genuine contribution, share your gifts and offer REAL value to the world around you at the very same time. (No gurus.....or gimmicks, required)

Want the SECRET to earning 4 figures in ONE Day WITHOUT Tricks, Gimmicks or Guru's? Click HERE and I'll give it to you 100% Free!

2 Ways To Get Traffic That You Are Probably Not Doing

By Randall A Magwood

Are you suffering from a lack of website traffic? Have you been working hard in your business trying to get traffic and sales, and have only been disappointed time after time? If so, then you should know that this is common among beginners in the online business world. If you want to have success, you need traffic.

With a steady stream of traffic coming in on a daily basis, you should know that you can boost your sales, get more subscribers, get more customers, and boost your overall business. And I know that this is something that you want. But you should know that it isn't a cakewalk. Some work is necessary.

In today's lesson, I want to share with you how you can get more traffic to your website simply and easily. I personally use these techniques, and I think you can benefit from using these traffic techniques also. If you want to have success in your business, you will want to use these techniques starting right away.

Here's the first tip for getting more traffic to your website:

1) YouTube

Youtube is an excellent way to drive traffic back to your website. YouTube is the number 3 ranked website on the internet in terms of website traffic, so you should know that there is a lot of money to be earned from using this simple method alone. Many people go on YouTube and start getting traffic from it immediately.

You can easily create your videos and upload them to this video site. Strive to make your videos 4 to 10 minutes long. This is an appropriate time frame to make your videos in terms of duration. YouTube is certainly something that you will want to use, because it's great for getting you more traffic and sales in your online business. Here's another tip for getting traffic:

2) Podcasting

Podcasting is something that you will want to do to get more free, targeted hits back to your website. The biggest podcast site on the internet is iTunes, and this is where you will definitely want to submit your podcasts to first. Now there are other podcast directories on the internet, but this is something that you definitely want to submit your podcasts to first.

Podcasts are easy to create. Simply record yourself talking about an issue in your niche for about 10 to 60 minutes, and upload them. The file size will probably be enormous, so you will want to find a program that will allow you to reduce the size of the file, all while retaining its quality. Take these tips to heart and use them in your online business today.

These 2 tips are things that you will want to do if you want to have the success in your business that you're looking for. Getting more traffic to your website can be as simple as pie, but only if you know what you are doing. Take these tips and use them to earn the money that you're looking for in your business.

Good luck with using these tips in your online business today.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

Online Investment Portfolio - Online Businesses That You Can Invest In

By Darren W Chow

Investing money can be a scary time. It's hard enough with established companies like Home Depot, Amazon, and Walmart, which have all seen their share of struggles on the stock exchange. Why should you even consider taking a chance on other online businesses? While you may have some good reasons to be panicked about the investing landscape, you shouldn't let it stop you from exploring companies that are making wise use of the web and using it to grow their customer base and revenue. Online businesses make more sense as part of your investment portfolio in today's climate than the brick and mortar companies do. How so? Consider the following:

Online businesses have less overhead.

While brick and mortar stores are rushing around doing everything in their power to cut expenses in a vain attempt at keeping profitability alive, online businesses are able to show high profit margins without the fear of job loss and costly cuts. Without a massive physical facility, a huge part of the business expense is eliminated straightaway. And the best thing is, technology costs continue to fall with each passing year. As it gets cheaper to exist online, it will become cheaper to do business there as well.

Online businesses are progressive.

Those, who build their business model on an online platform, understand that technologies change at a rapid rate, and the good ones are able to adapt to these technologies while staying profitable or even increasing profitability. With brick and mortar facilities that are still firmly committed to their physical locations and ledger sheets full of employees, it's not possible to make the rapid changes that are often needed to stay profitable. By investing in online businesses, you can be at the forefront of these changes, and you can avoid the slowly sinking ship mentality that drives so many established brick and mortar businesses.

Online businesses market more effectively.

The online business owner understands that in order to wring out the most profits from the business, the best thing they can do is use the power of the web to seek and find new clients or customers. The cost of doing business online is much lower than it ever has been. While many other businesses are bloated with marketing employees and budgets that do little good to produce profits, more and more online businesses are making use of programming wizardry and social media to connect for pennies on the dollar compared to the "real world" competition.

As you seek out businesses to invest in for your portfolio, you must continue to realize that the World Wide Web is the future of almost every successful business. Put it to use for you and your portfolio today.

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Establishing Credibility for the Best Websites

By Jennifer Couch

Credibility is an important element when you consider your online marketing efforts. When you think about credibility you generally think about someone you know and respect, someone you trust. When you meet someone new or are introduced to a new business it's frequently because someone you know, who has credibility with you, brings them to your attention.

With the referral of a friend, or a credible source, you give the new person or business has some instant credibility. When initially dealing with businesses your first interaction with them is typically one in which you observe how they deal with customers and how they sell their goods or services, if they do it in a way that resonates with you then you have a tendency to loan them some credibility.

Credibility is obviously an important element in business. When we first meet someone, or interact with a business, we form some judgment of credibility. When discussing websites we realize that on the internet you lose the advantage of a face to face encounter yet nevertheless credibility is still just as important.

This means that we need to consider how we can establish credibility on a website so that it can be successful. Let's look at some elements that the best websites use to establish credibility:

SEO to Be Found

To have any credibility potential customers have to be able to find your website. When an internet user performs a search looking for something that you have to offer, a product, a service, or information, you want your page to be at the top of the search results. Internet users typically look at only the first few results from their search, rarely do they ever go to page 2 and even rarer still is going to page 3 or beyond.

You want to position your page so that when a searcher types in words that are relevant to your site they find your site in one of the top spots of the first page of search results. You establish your site in these top results with a search engine optimization (SEO) strategy. When your page is found in the top spots of the search results it is similar to a referral. Being one of the top results in a search gives you a bit of credibility just by being found there.

Look and Usability of the Site

Once you've been found in the search results by a potential customer they will click on your website. The site needs to look professional and needs to load quickly. It needs to be pleasing to the eye and easy to navigate. If your site looks like it was designed in the garage of your cousin's house then the searcher will quickly leave the site, never to return again and your business will lose any credibility. You need to have a top notch web design that is easy to use.

Along with the look the site needs to be easy to navigate so the searcher can find the information or products they are looking for. The content needs to be well written and informative and useful. It needs to be easy to read and understand with no spelling and grammar mistakes. A professionally look and usability of a website offers even more credibility in the sight of the user.

Contact Information

If you are a reliable company then you want your customers to be able to easily get in touch with you when they need to. Your contact information should be easy to find on the website and all possible information should be given. Your mailing addresses, the address of the brick and mortar site, the phone number, fax number, and email should all be included on a contact page. When a potential customer sees that they can easily get in touch with you if there's a problem it makes you seem reliable and gives you credibility.

Social Interactions

As a user browses your site you will gain further credibility when they see product reviews, testimonials, site visitor comments, when they see social interactions on your site. When they can see that you have gained acceptance and appreciation from others you gain further credibility.

When you look at the best websites online they haven't gained credibility and become successful with just one element, and it didn't happen overnight. It's a number of elements all working together over a period of time that make the best websites successful. Credibility is just one of those key elements.

What are some of your tips to establishing credibility with your website?

Have you ever wondered what makes some websites better than others and how sites win awards and what makes them good enough to win? To learn tips about the best websites visit best-website-designers.com